Brand development brief
Nugno was engaged to develop a distinct brand to create stand out in a crowded market. This included creating a brand identity, owned imagery and building an online presence that presented the brand in a powerful and relevant way.
Defining the target audience
To build the brand strategy, we first needed to define client’s target audience, objectives and areas of concern. Persona workshops helped identify clear target audiences and this guided development of accurate and appropriate messaging. We built the brand personality to express their particular point of view.
The visual identity strategy focused on developing a distinctive brand visual combined graphic that representations of the phases of the moon, delivered with a tech edge. This represented the constant change and orbit of the moon and the ever-evolving ideas behind a creative agency.
We customised a font based on the Swiss design style used in the logo. This is repeated throughout the brand identity, across print to digital. It offers a powerful, bold look and feel across the brand, along with dynamic image compositions.