Our treatment of the superhero posed the artists as gifted outsiders, differentiated not just by their freakish proportions but by their unique perspective; their size is not threatening or coercive, instead, they are curious explorers of their city. The imagery for Superweirdos combined a multitude of disparate influences into a campaign that was playful and inventive, theatrical and textured. It utilised three artists taking part in the festival as representatives of the breadth of talent that makes up Fringe. The artists were styled in structured, contemporary garments and set against recognisable (but not cliché) locations from Dublin’s built environment.
Agency: bigO, Photographer: Hazel Coonagh