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Contact us

If you’d like to find out more about how our creative muscle can help you grow your business through great design, please get in touch.

  • Address

    Liffey Trust Centre
    117-126 Upper Sheriff St
    Dublin, Ireland
    _ _ _

    Via Giovanni da Udine
    33100 Udine UD, Italy

  • Speak to us on

    +353 (01) 445 8913

  • Drop us an email at

    hello@bynugno.com

Contact us

If you’d like to find out more about how our creative muscle can help you grow your business through great design, please get in touch.

  • Address

    Liffey Trust Centre
    117-126 Upper Sheriff St
    Dublin, Ireland
    _ _ _

    Via Giovanni da Udine
    33100 Udine UD, Italy

  • Speak to us on

    +353 (01) 445 8913

  • Drop us an email at

    hello@bynugno.com

5 Branding Mistakes to Avoid (2 of 2)

Today, we are still focusing on "Branding Mistakes to Avoid", here you go 5 new tips about Branding. So, without further ado, let’s get into it! If you haven’t read the previous article about "5 Branding Mistakes to Avoid (1 of 2), click this link to read it

 

1. Being Inconsistent

When it comes to branding, consistency is key. Remaining consistent in your brand message, designs, and strategies will increase your chances of building brand recognition and loyalty. Although you must remain consistent in all aspects of branding (including customer service and quality of deliverables), here, we will focus on the visual elements. 

Logos

Always use the same logos. This means, the company logo on your storefront sign must match the logo printed on your proposals, your business cards, and your website. 

Colors

Use the same exact colors on all designs. You chose specific colors for a reasonensure that they are always contributing to the brand message by staying present in all designs. 

If you switch up your logo every month, it will only confuse your customers. Consumers will quickly forget about your brand if you are constantly changing its visual aspects. Repetition contributes to remembrance. So presenting your brand in the same logo, colors, and mediums every time will allow your business to stick in the minds of the consumer. 

Also, consistency creates trust between brand and customer. If you change your visual elements regularly, the customer might also believe that your values, products, and services have changed as well. 

Having a set style guide that includes all of the visual elements of your brand (such as colors, fonts, sizes, and medium) will help your business remain consistent. 

 

2. Not Knowing When to Rebrand

A brand needs to keep up with the times. Although you want to avoid rebranding often, if your company’s brand is outdated, you will lose customers. 

Just as fashion trends go in and out of style, so too do branding elements. Maybe your competition is rebranding and leaving you behind, or maybe you have updated some of your services or products and want to refresh your visuals to coincide with the changes. 

If your brand looks visually dated, it might be time for an update!

 

3. Changing It Up Too Often

On the flip side, avoid changing your brand visuals too often. Usually, this happens when your company does not have a clear and attainable brand message. And, if your logos do not have something specific to work towards, you will be more likely to change them whenever you see fit. 

Frequent changes to a brand often arise from not knowing or understanding your own brand, its values, and its goals. Constantly changing a brand confuses customers and indicates insecurity. Consumers want stability. If you keep changing your brand, customers will never be able to develop a connection and will, in turn, never establish loyalty. 

 

4. Trying to Please Everyone

One of the first tasks when designing a brand strategy is establishing a target audience. But, some businesses believe that it would be better and more profitable to cater their brand to everyone. This is not the case. Your brand will lose its identity and core customer base if you try to focus your energy on catering to the entire public instead of focusing resources on one specific niche. 

If you solely adhere to your target audience, you will ensure that you are meeting the individual needs of the consumer, which will instil trust and loyalty. 

 

5. Breaking Brand Promises

In its essence, your brand is a promise. The major insurance company State Farm’s tagline is, “Like a good neighbour, State Farm is there.” What if a customer were to have a car accident, and then could not get in touch with an insurance representative right away? That would directly oppose what they stand for, and would damage their reputation. 

You need to make sure you are living up to those expectations. Breaking those promises will have a negative impact on your reputation. 

So, don’t make promises you can’t keep. If you create a brand revolving around the guarantee of the best customer service in the industry, but then multiple customers have a bad experience with your customer service line, your whole brand messaging crumbles, and a customer will no longer have trust in your brand.

 

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About Nugno

Nugno is a Branding & Digital Design studio. Founded and run by strategic branding & digital design experts that shares a love of innovation, design and digital connection.

We create strategy and design with production across all platforms. We’re masters of brand identity and on point with websites and apps. Our skills extend to designing books people want to read and environments they feel comfortable in. We also create engaging motion design and much more.

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Learn more at Nugno services or follow us on Linkedin, Facebook, Instagram Twitter, #bynugno.

Start a conversation

Luca Amoriello, Director
Tel: +353 (0)87 383 2134
Email: luca@bynugno.com