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If you’d like to find out more about how our creative muscle can help you grow your business through great design, please get in touch.

Contact us

If you’d like to find out more about how our creative muscle can help you grow your business through great design, please get in touch.

Linkedin stats you need to know in 2019

LinkedIn is one of the fastest-growing social media networks. On average, two people create an account on this platform every second. Coming from LinkedIn’s About page, the platform sees 172,800 new users every day and about 62 million new users every year. Check out the following statistics to learn more about the platform’s user base.

90 million senior-level influencers and 63 million decision-makers use LinkedIn

The LinkedIn audience is quite different from other social media platforms, with more than one-third of its members in upper management positions. According to the latest LinkedIn statistics, 2019 counts 90 million senior-level influencers, 63 million decision-makers, and another 6 million decision-makers from the IT sector. Among LinkedIn’s members, there are also 17 million opinion leaders, 10 million C-level executives, and 40 million mass affluent members.

- Source: LinkedIn

The average LinkedIn user spends 17 minutes on the site per month

Last year’s reports revealed that the average user spends 2 hours and 22 minutes on social media daily. The most recent LinkedIn usage statistics show that users of this platform spend a mere 17 minutes of their social media time on LinkedIn every month. That’s around half a minute per day, assuming they visit the network on a daily basis.

To put things into perspective, Facebook users spend 1,400 minutes on the site per month, and the average time Twitter users spend on the respective platform is 170 minutes a month. It’s safe to say that LinkedIn users are cautious with the time they spend on the platform.

- Source: WordStream, Digital Information World, Social Sprout, Zephoria

90% of LinkedIn members use Facebook

The times when social media users had only one account are long gone. Today, the average internet user has 8.9 active social media accounts. So let’s see what the favorite networks among LinkedIn users are.

The highest percentage of LinkedIn members uses YouTube (94%). The second most popular network among LinkedIn users is Facebook (90%), followed by Instagram (57%), and Pinterest (49%).

- Source: DataReportal, Pew Research Center

38% of 25–34-year-olds use LinkedIn

The largest portion of LinkedIn’s user base falls into the 25 to 34 age group, which translates to more than 228 million LinkedIn users. As for people between the ages of 35 and 54, they make up 30% of LinkedIn’s user base (180 million LinkedIn members).

18–24-year-olds account for 24% of LinkedIn’s global audience, with 140 million people representing this group on the platform. Finally, we get the answer, What age group uses LinkedIn least? These are LinkedIn members aged 55 and older (9%).

- Sources: DataReportal

70% of LinkedIn’s members live outside the US

LinkedIn isn’t just popular in the US. The network may have the largest user base in the US, but Europe, the Middle East, and Africa together count over 185 million LinkedIn members too. These regions make up for over 50% of LinkedIn’s global user base.

The Asia Pacific countries bring another 158 million users into the equation. The remaining 145 million LinkedIn members come from Southeast Asia, Latin America, and the 22 countries in the MENA region.

- Source: LinkedIn

LinkedIn is responsible for 80% of the B2B leads from social media

Not only does LinkedIn have a high visitor-to-lead conversion rate, but this network also attracts 80% of all B2B social media leads. Twitter ranks second, drawing 12.73% of all social media leads, while the percentage of social media leads coming from Facebook is 6.73%.

- Source: LinkedIn

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About Nugno

Nugno is a Branding & Digital Design studio. Founded and run by strategic branding & digital design experts that shares a love of innovation, design and digital connection.

We create strategy and design with production across all platforms. We’re masters of brand identity and on point with websites and apps. Our skills extend to designing books people want to read and environments they feel comfortable in. We also create engaging motion design and much more.

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Learn more at Nugno services or follow us on Linkedin, Facebook, Instagram Twitter, #bynugno.

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Luca Amoriello, Director
Tel: +353 (0)87 383 2134
Email: Luca@bynugno.com